Reward Trigger Advertising
![[Reward Management] Give your customers rewards they actually want](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0cdef151-c08e-4bdd-85cc-6f6d4f4fdee7/reward_triggers_and_issue.png?t=1707935345 "Reward Trigger Advertising")
.png "Reward Trigger Advertising")
+from+internal+triggers+(emotions%2C+situations%2C+routines).+Successful+products+transition+users+from+external+to+internal+triggers+%E2%80%94+you+stop+needing+push+notifications+because+boredom+itself+triggers+opening+the+app.+The+four+phases:+(1)+Trigger+%E2%80%94+external+(notification)+or+internal+(feeling+lonely)%2C+(2)+Action+%E2%80%94+the+simplest+behavior+in+anticipation+of+reward+(open+Instagram)%2C+(3)+Variable+Reward+%E2%80%94+unpredictable+positive+feedback+(interesting+posts%2C+likes%2C+messages)%2C+(4)+Investment+%E2%80%94+user+puts+something+in+that+improves+the+next+cycle+(follow+people%2C+post+content).+Pinterest+exemplifies+the+complete+loop:+trigger+(need+inspiration)%2C+action+(open+and+search)%2C+reward+(discover+beautiful+pins)%2C+investment+(save+pins%2C+follow+boards%2C+which+personalizes+future+triggers).+Each+cycle+makes+the+next+more+engaging.+To+apply:+(1)+Identify+the+internal+trigger+your+product+addresses+(loneliness%2C+boredom%2C+uncertainty)%2C+(2)+Reduce+action+friction+to+the+absolute+minimum%2C+(3)+Deliver+variable%2C+satisfying+rewards%2C+(4)+Build+investment+that+improves+future+experience%2C+(5)+Design+the+transition+from+external+to+internal+triggers+ethically.+Common+mistakes:+relying+permanently+on+external+triggers+(notification+spam)%2C+actions+that+are+too+complex+for+habit+formation%2C+rewards+that+are+predictable+and+boring%2C+and+designing+hooks+that+exploit+vulnerabilities+rather+than+serve+needs. "Reward Trigger Advertising")
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